ACV Without The Face

Poppi takes the “ick” out of having good gut health. As the only soda alternative to contain a full shot of apple cider vinegar it promotes the growth of good bacteria for a healthy gut. I created a campaign to show that you can have apple cider vinegar or ACV without the face and taste. This playful campaign soared across print, out of home, and digital shopper ads. later reimagined into a maxamailst collection of alternative ads to add playfulness.