The Fair is an annual event at United Wholesale Mortgage where employees are invited to celebrate the summer with their families and friends. The fair took place over two days and hosted over 20,000 guests.

As an engagement coordinator and the lead designer on the project I was in charge of creating a flexible design system for the event. I wanted employees and their guests to feel welcome and excited at The Fair. My design drew inspiration from amusement parks and the nostalgia of attending summer festivals. I used bold type and bright fair graphics to create colorful and approachable designs.

I was in charge of implementing my design system across internal digital platforms, print pieces, and signage at The Fair. I maintained a consistent identity, and made The Fair a recognizable event for the company in the weeks leading up to the event. Before The Fair, I was in charge of preparing print ready files for in house and off-site printing. I managed all in house printing myself, and communicated with outside vendors to ensure that all the print pieces were correct.

As an in-house designer, I learned how to create a strong and original system within a company’s brand. By creating a consistent design system within United Wholesale Mortgage, I helped make The Fair a recognizable event with a playful and nostalgic identity.