As the lead designer on this project I wanted to create something that was seasonally appropriate but still felt luxurious and high end. My design drew inspiration from the delicate yet spine chilling look of cobwebs and their creators. I incorporated decorative gothic type and a bold pop of color to create an elegant yet spooky look. The deliverables included a printed invite, directional signage, as well as an email header for the event. I also worked with our manufacturers to incorporate special effects that could be applied to the printed invite including soft touch paper and various foiling techniques.